Floating amongst the seaplanes in Victoria’s harbour, Flying Otter is one of the city’s best kept secrets. A favourite amongst in-the-know locals, and a welcome surprise to passengers arriving or departing on a flight, Flying Otter boasts a fresh Westcoast menu, friendly service and a spectacular outdoor patio on the dock. Recent updating of the interior space and a fresh new menu concept provided the perfect opportunity to refresh Flying Otter’s brand. In consideration of retaining brand recognition, we focused on crafting a beautifully detailed otter pilot to replace the original while making subtle refinements throughout the logo. The result is a timeless and approachable brandmark that connects clearly to the establishment’s name and compliments the recent updates to the menu and interior.
